If you thought an evening cleanse was enough, we want to remind you that while you’re fast asleep, your skin is not! Some people mistakenly believe that there is no dirt to wash away after a good night’s sleep – but there are dead skin cells, excess oil and sweat to remove! While your eyes are closed, your skin is super active and cell turnover increases dramatically. To start the day fresh, you need the AM cleanse.
Most importantly, cleansing isn’t just about having clean skin. It’s about maximising the effects of your skincare. If you don’t properly cleanse and purify your skin, you are not allowing active serums and moisturisers to penetrate and work their magic.