SPF is a non-negotiable. From fine lines to sunspots, pigmentation and long-term cell damage, sun exposure can be very harmful and the risk of skin cancer through sun exposure is very real, which is why we recommend getting skin checks from your dermatologist every year. When spending time in the sun, we need to protect our skin so we can enjoy the outdoors. SPF is just one component of being sun smart. Not to scare you into becoming an SPF addict, but by the age of 70, two in three Australians will be diagnosed with skin cancer. That’s why we are all about SPF all year round!